Icone Project

Icone is a project that stems from the desire to celebrate the history of a company that, over almost seventy years – a truly unusual longevity for a glass manufacturer in Italy – has indelibly marked the history of design, with iconic products, which have anticipated trends and fashions in the world.

To actually be considered as such, a brand is not created from a simple self-referential statement; A brand is born from a succession of “facts”, of concrete signs that, despite being children of different eras, are characterized by an internal organicity and unfold over a period of time long enough to make them enter people’s heads.

The ICONE project was also born from the desire to recover the history of a company that, for many years, did not publish its products in a catalog, because it worked on order from an exclusive clientele who asked for unique pieces. Only a trace of these products remains in an IVV archive – a few photos, sketches, a few notes on the client, the year of creation and little more – which contributes to increasing the charm and the “iconic” halo that surrounds them, in the mists of a past that would otherwise be lost forever.

Unlike what happened in the past, in which IVV has sometimes re-edited some of these products for short periods of time, their current inclusion in the Icone, which began in 2019 with the re-edition of the XXL Menhir, makes it a permanent collection, welcoming new products year after year, each an expression of an instant, a year, a period, a precise era, with its customs and traditions.

Collection Bibbidi-Bobbidi-Boo
Collection Empire
Collection Gothic
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Collection Les Deux Amis
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Collection Menhir
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Collection Sedimenti